Making Money Easy

Catelynn and Tyler

They’re shown living with their parents on the show, working part time jobs and struggling to pay for basic necessities, but the stars of MTV’s Teen Mom are not broke. Life & Style reports that they earn over $60,000 a year, which actually sounds pretty cheap of MTV considering how popular the show is. After so many of you suggested it, I’ve watched the first five episodes of the second season and I definitely get why so many of you watch this show. It’s kind of fascinating and you feel for these girls and their babies. Now that I know how much money they make I understand how Farrah affords that nice apartment despite complaining constantly about money. It also explains how these kids are able to go out to dinner all the time. Amber and Gary especially seem broke, but it sounds like they’re doing just fine.

Life & Style has learned that the stars of MTV’s hit show Teen Mom are raking in the dough!

“The Teen Mom stars earn $60,000 to $65,000 per season,” a series insider tells Life & Style. It’s enough to provide on-again, off-again couple Amber Portwood and Gary Shirley with comfortable lives — but neither one seems to be a good saver. “Gary says he’s broke,” Gary’s best friend, Jordan Sanchez, tells Life & Style. “The money is the only reason he’s willing to do the show. You can’t walk away from money like that.”

It’s true–in fact, Jordan tells Life & Style that Amber and Gary have already started filming the next season of Teen Mom in Tennessee. Lately, they’ve talked about moving to Florida, where Amber’s uncle owns a business.

[From Life & Style]

Like I said I’ve only seen a few episodes of this show, but this really makes me question how “real” it is. They present it like a kind of documentary and the kids are constantly worried about money and cutting corners to make ends meet. It just seems so false to me if they’re paid so well. Sure $60,000 isn’t a huge amount of money, but it’s good pay and it’s not like they’re living hand to mouth.

It’s easy to imagine Amber and Gary wasting their money because they’re just so trashy. Amber is so damn cruel and nasty and she can be hard to watch. Catelynn and Tyler, who gave up their baby for adoption, are good kids and are probably giving the money to their families. Jezebel is soliciting donations for a college fund for them and on the show it seems like they really need it. Their families look very poor. Maci comes from an upper middle class family and is very responsible, so I can see her managing her money well and continuing to work for her son’s sake. Farrah is somewhat of a dimwit and was shown getting victimized by an online scam in which someone wrote her a bad check and then had her wire them money in exchange for selling her car. (Her mom is a manipulative, abusive bitch though and she’s dealing with a lot.) Farrah’s bank told her that her account was overdrawn for nearly the full amount she wired, so what happened to her MTV paycheck? Does MTV make the stars save that money separately?

It’s good that MTV is paying these kids but then how do they justify showing them barely getting by? Are they putting the money in trust and making them live on whatever they make? I doubt it. Do only the women make $60,000 or do their partners pull in that money too? Producers have some explaining to do.

Maci

Gary and Amber

Farrah

Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitter and Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. News organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on Digg, etc. For example, TIME worked with an advertiser on a “Stay Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Sponsored Contests and Social Campaigns

On-site social media contests can often satisfy an advertiser’s need for amplification and offer a way to engage readers and users with their product in a unique way. There are several routes. Contests can be sold as a package –- on their own or as an up-sell to a sponsorship or ad on the site. Orren from Pegasus News said his organization will only run contests for paying advertisers.

“Part of the promise there is a push through all of our relevant social media,” Orren said. “This is still an added value, but increasingly, advertisers want to know about the reach and engagement of our social nets in making their buying decisions.”

Depending on the product readers are competing for, it may have enough value for the news site to simply use it as a tool to drive traffic and engagement among its audience. In such a case, the advertiser gets exposure to its product or company, while the news site has a community that perhaps feels more appreciated. Contests, however, take time and effort by the staff conducting them and the ROI should be strongly considered. It’s not just a display ad, but results in essentially being a campaign for the product. If a contest wasn’t sold, the amount of time and investment should be considered appropriately.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

Catelynn and Tyler

They’re shown living with their parents on the show, working part time jobs and struggling to pay for basic necessities, but the stars of MTV’s Teen Mom are not broke. Life & Style reports that they earn over $60,000 a year, which actually sounds pretty cheap of MTV considering how popular the show is. After so many of you suggested it, I’ve watched the first five episodes of the second season and I definitely get why so many of you watch this show. It’s kind of fascinating and you feel for these girls and their babies. Now that I know how much money they make I understand how Farrah affords that nice apartment despite complaining constantly about money. It also explains how these kids are able to go out to dinner all the time. Amber and Gary especially seem broke, but it sounds like they’re doing just fine.

Life & Style has learned that the stars of MTV’s hit show Teen Mom are raking in the dough!

“The Teen Mom stars earn $60,000 to $65,000 per season,” a series insider tells Life & Style. It’s enough to provide on-again, off-again couple Amber Portwood and Gary Shirley with comfortable lives — but neither one seems to be a good saver. “Gary says he’s broke,” Gary’s best friend, Jordan Sanchez, tells Life & Style. “The money is the only reason he’s willing to do the show. You can’t walk away from money like that.”

It’s true–in fact, Jordan tells Life & Style that Amber and Gary have already started filming the next season of Teen Mom in Tennessee. Lately, they’ve talked about moving to Florida, where Amber’s uncle owns a business.

[From Life & Style]

Like I said I’ve only seen a few episodes of this show, but this really makes me question how “real” it is. They present it like a kind of documentary and the kids are constantly worried about money and cutting corners to make ends meet. It just seems so false to me if they’re paid so well. Sure $60,000 isn’t a huge amount of money, but it’s good pay and it’s not like they’re living hand to mouth.

It’s easy to imagine Amber and Gary wasting their money because they’re just so trashy. Amber is so damn cruel and nasty and she can be hard to watch. Catelynn and Tyler, who gave up their baby for adoption, are good kids and are probably giving the money to their families. Jezebel is soliciting donations for a college fund for them and on the show it seems like they really need it. Their families look very poor. Maci comes from an upper middle class family and is very responsible, so I can see her managing her money well and continuing to work for her son’s sake. Farrah is somewhat of a dimwit and was shown getting victimized by an online scam in which someone wrote her a bad check and then had her wire them money in exchange for selling her car. (Her mom is a manipulative, abusive bitch though and she’s dealing with a lot.) Farrah’s bank told her that her account was overdrawn for nearly the full amount she wired, so what happened to her MTV paycheck? Does MTV make the stars save that money separately?

It’s good that MTV is paying these kids but then how do they justify showing them barely getting by? Are they putting the money in trust and making them live on whatever they make? I doubt it. Do only the women make $60,000 or do their partners pull in that money too? Producers have some explaining to do.

Maci

Gary and Amber

Farrah

Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitter and Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. News organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on Digg, etc. For example, TIME worked with an advertiser on a “Stay Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Sponsored Contests and Social Campaigns

On-site social media contests can often satisfy an advertiser’s need for amplification and offer a way to engage readers and users with their product in a unique way. There are several routes. Contests can be sold as a package –- on their own or as an up-sell to a sponsorship or ad on the site. Orren from Pegasus News said his organization will only run contests for paying advertisers.

“Part of the promise there is a push through all of our relevant social media,” Orren said. “This is still an added value, but increasingly, advertisers want to know about the reach and engagement of our social nets in making their buying decisions.”

Depending on the product readers are competing for, it may have enough value for the news site to simply use it as a tool to drive traffic and engagement among its audience. In such a case, the advertiser gets exposure to its product or company, while the news site has a community that perhaps feels more appreciated. Contests, however, take time and effort by the staff conducting them and the ROI should be strongly considered. It’s not just a display ad, but results in essentially being a campaign for the product. If a contest wasn’t sold, the amount of time and investment should be considered appropriately.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

eric seiger

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

Catelynn and Tyler

They’re shown living with their parents on the show, working part time jobs and struggling to pay for basic necessities, but the stars of MTV’s Teen Mom are not broke. Life & Style reports that they earn over $60,000 a year, which actually sounds pretty cheap of MTV considering how popular the show is. After so many of you suggested it, I’ve watched the first five episodes of the second season and I definitely get why so many of you watch this show. It’s kind of fascinating and you feel for these girls and their babies. Now that I know how much money they make I understand how Farrah affords that nice apartment despite complaining constantly about money. It also explains how these kids are able to go out to dinner all the time. Amber and Gary especially seem broke, but it sounds like they’re doing just fine.

Life & Style has learned that the stars of MTV’s hit show Teen Mom are raking in the dough!

“The Teen Mom stars earn $60,000 to $65,000 per season,” a series insider tells Life & Style. It’s enough to provide on-again, off-again couple Amber Portwood and Gary Shirley with comfortable lives — but neither one seems to be a good saver. “Gary says he’s broke,” Gary’s best friend, Jordan Sanchez, tells Life & Style. “The money is the only reason he’s willing to do the show. You can’t walk away from money like that.”

It’s true–in fact, Jordan tells Life & Style that Amber and Gary have already started filming the next season of Teen Mom in Tennessee. Lately, they’ve talked about moving to Florida, where Amber’s uncle owns a business.

[From Life & Style]

Like I said I’ve only seen a few episodes of this show, but this really makes me question how “real” it is. They present it like a kind of documentary and the kids are constantly worried about money and cutting corners to make ends meet. It just seems so false to me if they’re paid so well. Sure $60,000 isn’t a huge amount of money, but it’s good pay and it’s not like they’re living hand to mouth.

It’s easy to imagine Amber and Gary wasting their money because they’re just so trashy. Amber is so damn cruel and nasty and she can be hard to watch. Catelynn and Tyler, who gave up their baby for adoption, are good kids and are probably giving the money to their families. Jezebel is soliciting donations for a college fund for them and on the show it seems like they really need it. Their families look very poor. Maci comes from an upper middle class family and is very responsible, so I can see her managing her money well and continuing to work for her son’s sake. Farrah is somewhat of a dimwit and was shown getting victimized by an online scam in which someone wrote her a bad check and then had her wire them money in exchange for selling her car. (Her mom is a manipulative, abusive bitch though and she’s dealing with a lot.) Farrah’s bank told her that her account was overdrawn for nearly the full amount she wired, so what happened to her MTV paycheck? Does MTV make the stars save that money separately?

It’s good that MTV is paying these kids but then how do they justify showing them barely getting by? Are they putting the money in trust and making them live on whatever they make? I doubt it. Do only the women make $60,000 or do their partners pull in that money too? Producers have some explaining to do.

Maci

Gary and Amber

Farrah

Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where’s the money?

As social sites like Twitter and Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle.

The revenue is there, but the social web won’t necessarily solve that puzzle. “There’s no silver bullet,” Jim Brady, the general manager at TBD.com, said at the Online News Association Conference last week. “There’s just shrapnel, pieces of revenue.” Brady, who launched TBD.com this summer, said display ads are certainly not the future in revenue for news and that it will come from multiple revenue streams. News organizations have certainly been experimenting where they can to get revenue in pieces, from mobile applications to launching group buying sites. Here’s a closer look at some of these efforts.

Self-Serve “Real Time Ads”

Much of online advertising consists of static display ads that are sold based on a CPM ad model, a varying price per 1,000 impressions. An advertiser delivers an ad design that then rotates with others on the site. What if small business advertisers could change the message of that ad in real time?

That’s the idea of Minnpost.com’s Real Time Ads, which essentially use customized widgets that pull in messages from an advertiser’s Twitter, Facebook or YouTube accounts. Local businesses can buy the widget space for a specified amount of time, instead of a CPM model, and are able to update the content whenever they’d like, making each message timely and perfect for a daily deal or promotion.

It is especially useful for local business. Even if they don’t have a social profile or an RSS feed to attach to the ad, they can update their ad by e-mailing a new message to their account, said Karl Pearson-Cater, director of operations at Minnpost.com — a non-profit news organization that relies largely on donations.

“Advertisers love real-time ads. The biggest benefit is how easy it is to get set up and how easy it is to maintain,” Pearson-Cater said.

If real-time ads work for Minnpost.com, Pearson-Cater said they can help adapt the platform for other publishers as well. In the past few months, he said they’ve begun to see a significant revenue stream. They now have approximately $15,000 in annual contracts using real-time ads.

At Yahoo! News, Anna Robertson, director of social media and original video, said they’re considering sponsorships around social widgets on pages as well, or another form of sponsored modules. It’s likely that this form of advertising will become more prevalent across news sites.

Revenue Share

At TBD.com, Brady and his team are leveraging a network of blogs to sell distributed ads. When they come to advertisers, they’re able to sell ads across a network of 196 blogs, which they share 35% of the revenue with. It’s a win-win for TBD and its partners that get revenue they may not have gotten otherwise.

Another approach, of course, is being on the receiving end of social partnerships or revenue sharing. YouTube, for example, shares revenue made through AdSense and publishers can have Promoted Videos run on their page. And as of late, YouTube has become even more sophisticated in making money off of copyright infringers, sharing revenue with the original publishers.

In-stream Advertising

On websites, display ads coexist beside content on a page. But more and more content is becoming part of the social news stream. Users are becoming more accustomed to receiving and digesting information in a stream format on Facebook, Twitter and other sites that display updates in real time. Because people often engage the content in the social space and may not even come directly to the site, monetizing social media off-site is just as important, said Mike Orren, president and founder of Pegasus News in Texas.

“The thing that hasn’t been figured out is how to do so without alienating the social media audience that seems generally trained to disdain ’sponsored’ postings,” Orren said. But of course, that could change.

It’s also important to set clear user expectations of what’s what. Robertson from Yahoo! News said if done effectively, while protecting “church and state,” it can be a good option. She said it’s up to the news organizations to be transparent about what is an ad and what’s content in order to protect journalistic integrity.

Twitter has begun releasing several products to monetize its service, including Promoted Tweets, which are sponsored messages that are featured within a user’s stream. However, news companies have experimented with selling in-stream messages to advertisers and sponsors. The Austin-American Statesman experimented with selling sponsored tweets for $300 per day for two tweets. And according to the paper’s social media editor Robert Quigley, who had to approve the tweets before they went out, followers found them non-intrusive.

In fact, sites like Ad.ly work with advertisers who buy sponsored messages that appear on their participating partners’ Facebook Pages, Twitter accounts and mobile and site widgets. Its partners include a slew of celebrities like Kim Kardashian and publications like TIME.com.

Laura Heck, director of business development at TIME.com, said more publishers are starting to experiment with this format. At TIME.com, Heck said they’ve recently begun to offer advertisers access to its 2.2 million Twitter followers and 165,000+ Facebook fans for sponsored messages. Heck said they’ve put strict rules in place for the type of messages they will feature, frequency, etc., to make sure it doesn’t hinder the user experience.

Selling Traffic and Amplification

The ROI for news companies putting resources to build their social presence has often been a more “engaged” community of readers, a notion that is too often measured by a sheer increase in traffic referrals from social sites or more time spent on site. Many defend social investment by showcasing an increase in traffic, traffic that can then, hypothetically, sell more ads.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, said social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter account for 10% to 15% of their overall referrals, but are number one in growth. The results are even more heavy on social for news startups like CapitalNY, Doctor said, who get 40% or more of their traffic from social. And of course, the quality of these referrals is often better than those readers who come from search. They yield better conversation and are more likely to become regular users of the site, he said.

Though many news organizations have driven traffic organically, The Washington Post recently bought #Election as a “Promoted Trend” on Twitter, which then highlighted its tweet above others using the hashtag in Twitter conversation, likely resulting in a big increase in referrals from visitors who came across the Promoted Trend above all others in the Trends sidebar.

“When we talked with Twitter about the idea, we thought it was a great opportunity to be innovative, go to readers and highlight our content front and center with Twitter’s vast and engaged audience,” said Katharine Zaleski, executive producer and head of digital news products. “The idea wasn’t just to sponsor The Post, but rather, we chose a broad hashtag, probably the broadest for elections, to be able to aggregate the best election tweets from multiple sources and not just us.”

But perhaps more importantly, social amplification has become part of the sell. On top of the site metrics and reach, advertisers want to now know how the content will be amplified off the site with social media. Such is the case with content sponsorships. If an advertiser has its name on a piece of content that they sponsored, they also want to know how many times it was retweeted, shared on Facebook, dugg on Digg, etc. For example, TIME worked with an advertiser on a “Stay Connected” package, which included leveraging social features on TIME.com and its social networks.

Making Ads More Social

Advertisers have begun trying to make ads more social by adding a Facebook “Like” button within the frame or a stream of tweets that make the ad something that readers can interact with. It’s a light-weight way to get users to engage with and even sometimes share advertisements with their social networks while helping advertisers increase their one-to-one relationship with readers by growing their own social following, said Heck from TIME.com.

“Ads are increasingly becoming more social as we’re giving users the ability to engage with and share the ad content,” Heck said.

The idea of course is that users are far more responsive to content recommended by their friends or personal connections rather than content from a branded account or page. At TIME.com, Heck said they’re working on identifying ways to include advertiser branding within shared content. But the details of that formula have yet to be worked out.

Sponsored Contests and Social Campaigns

On-site social media contests can often satisfy an advertiser’s need for amplification and offer a way to engage readers and users with their product in a unique way. There are several routes. Contests can be sold as a package –- on their own or as an up-sell to a sponsorship or ad on the site. Orren from Pegasus News said his organization will only run contests for paying advertisers.

“Part of the promise there is a push through all of our relevant social media,” Orren said. “This is still an added value, but increasingly, advertisers want to know about the reach and engagement of our social nets in making their buying decisions.”

Depending on the product readers are competing for, it may have enough value for the news site to simply use it as a tool to drive traffic and engagement among its audience. In such a case, the advertiser gets exposure to its product or company, while the news site has a community that perhaps feels more appreciated. Contests, however, take time and effort by the staff conducting them and the ROI should be strongly considered. It’s not just a display ad, but results in essentially being a campaign for the product. If a contest wasn’t sold, the amount of time and investment should be considered appropriately.

Leveraging Social Site Real Estate

Though display ads may not be the future, they can be simple to integrate on social sites. News organizations like TIME and more recently the Silicon Alley Insider have sold their Twitter backgrounds as a social display ad.

Similar to readers landing on TIME.com and being exposed to display ads on the site, Twitter users landing on @TIME on Twitter were also exposed to a display ad in the background. Thinking creatively and putting effort to sell those spaces can make them more valuable by adding another spot for display inventory.

What’s Next? Personalized Social Ads

The start and glimmer of what’s possible with personalized and more socially targeted ads has been the result of news organizations like The New York Times and others selling advertising that specifically targets readers who came to the site through Facebook or Twitter. Twitter itself has targeted its Promoted Tweets in the stream based on relevancy, though it is sometimes tied to a Promoted Trend.

News organizations could take advantage of building structured data to better target their advertisements to readers, and perhaps even making advertisements more useful. Of course, this already takes place at a lot of organizations. At Pegasus News, Orren said its entire business model centers on using structured data to customize display ads with all of its content being tagged using a hierarchical taxonomy of more than 3,000 local topics and geography. But, he said, the company hasn’t yet figured out how to take that offsite or to open the flow of data between its sites and the social web, while at the same time respecting privacy.

Doctor said he sees social media optimization as a driver of audience and engagement, and that engagement getting monetized through targeting, rather than blasting social marketing pushes. Being able to get more sophisticated in targeting individuals and specific communities will make monetization efforts easier.

Social media, which effectively has infiltrated all corners of the web, has great potential in not only bringing in revenue but also making ads more useful to readers while also satisfying the needs of advertisers aiming to effectively reach the public. The social web can change the way we think about ads, by making them social and personalized to create utility for the user.

Robertson, from Yahoo! News, said we’re just at the beginning of this space. Yahoo acquired Citizen Sports close to a year ago and it’s done a good job of bringing in revenue attached to social media streams. Yahoo is working to scale some of the concepts to news, Robertson said.

“This is still a fairly new space with a lot of opportunity for news organizations and brands to experiment and innovate,” she said.

More Social Media Resources from Mashable:

- 5 Most Engaged Brands in Social Media/> - 5 Winning Social Media Campaigns to Learn From/> - HOW TO: Get the Most Out of Your Business Facebook Page/> - 5 Huge Trends in Social Media Right Now/> - A Field Guide to Using Facebook Places

For more Social Media coverage:

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eric seiger

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger eric seiger
eric seiger

eric seiger
eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

big seminar 14

Here is a guide for all those money chasers who wants learn how to make money with adsense. The people at Google came up with the thought back in 2003, if they could build out a way to present ads on any website, according to the subject material of the website, they could trade more ads.

Hence they came up with "Adsense". Through Adsense, a webmaster can display the identical ads that displays on Google's search results with familiar subject as the search results. When a visitor clicks on the ad, Google gets rewarded for the activity. So Google gives a part of the ad fees to the webmaster, the advertiser gets more publicity to targeted viewers, Google gets more places to show ads, and everyone is pleased .

Sounds uncomplicated and it can be. But there are a few other facets that you need to know. Google has a very stringent set of rules you must follow. So the first thing you should do if you want to gain knowledge about Adsense and how it works is to go to Google's web page and click on advertising programs at the bottom. Once you click there, you will see all the Adsense information and details on the right side.

I hope after getting hard on the rules of Google, you would like to know about its money making idea. Let's get to the money making branch of Google Adsense. There are a few compulsory components of making money with Adsense. Due to the nature of the business mould you have to have traffic (people who visit your website). You need to have information that has some plus point for the visitor. And you require to make it as easy as possible for that visitor to see something of importance in the ads that are displayed, so they will click on the ads.

The first two go together, if you have excellent information of importance to a visitor, the search engines will facilitate you out by sending traffic to your website. The third part, the clicking on the ads gets a little more tricky. Here's where some of those stringent Google rules come into picture. You can't force visitors into clicking, you can't display the ads in such a way that is not up to standard with the terms and conditions of Google.

You must provide a regular flow of new information, specific to your website subject matter and update regularly. You also require to be able to do this updating in an planned and easy manner. You will need a lot of visitors and the best way to get those visitors is more fresh and updated information. The more the search engines sees you update with eminence content, the more they will provide your website up in search engine results.

The amount of money or revenue you can create is totally dependent on the cost of the ads displayed, and the number of clicks. Prices or fees for the ads can run from as little as .10 to $20 per click based on the going competition in the Adwords fees. So the more cut-throat the subject area, the more the website owner gets for a click.

There is a lot of assumption what percentage of the fee that Google pays. Most consent that it's probably around 35%, so if Google gets a $1.00 from ads on your website, then the webmaster would get $0.35, so the higher the ad cost, the more the webmaster creates per click. As you can see, if you get 20 clicks a day at $0.35 that's about $7.00 per day.

The first step in getting into the Adsense big business is to choose your subject theme. The subject should be a unique and popular one, and a competitive subject so that the cost of the ad is high enough to afford a good return on your hard work.

Once you have resolute your subject matter, the next part is designing your website. There are many belief on what the best layout may be in regards to updating, getting the maximum clicks per visitor in regards to position of the ads, and magneting the more traffic. Some time extremely small changes in the design can have remarkable impact on the number clicks per visitor.

Everything about the layout and design should be regularly tested to conclude if you can get better on the click rate of your visitors. Testing is the solution to find out how to get the highest yield out of your visitors despite of your traffic volume.

There are two most important consideration on how to run an Adsense business. One is to build as many websites as possible, use up limited time in development and shift on to the next. The other is to build one very huge and detailed website and persist to develop the content.

There are positives and negatives on both the above consideration. Some say having 100 websites that create $20 per month and do not need extra work is the way to go. Others want one website that produces $1000 per day and you regularly update to amplify the visitors and clicks.

There are software do exist to do the many website method that help you create multiple websites a day. That is why we have so many websites these days, as with most money making prospects people have ill-treated the system and created a lot of useless websites.

Both techniques can be successful if the websites are well designed, researched, and content is of worth to the visitor. Hosting up a lots of websites of no significance will not make you any money. Secondly, spending time on a subject matter that produces a low click fee most aptly will not give a good return on your time devoted.

There is lot of information available on the net which will misguide you. Many experts will tell you to find a low rivalry subject since it would be easier to pull visitors. Lookout for an vicinity where there are only a few hundred searches per month. Three to four hundred visitors a month won't create much money since your market is so narrow. Since the area has no competition, the ad fees are possibly low too and so the return.

We also see the opposite end of the gamut where they recommend you go for the highest competitive terms and ad fees. There are topics that Google gets up to $40 per click, therefore you as a webmaster can get $16 per click. This is certainly a good news. But the bad news is you will be competing with number of the best in the business and it's very tricky to build any traffic to your website.

The finest idea I can make is to find some tip between these two edges. Find a subject matter that gets a sufficient enough ad fee to offer a good return on your efforts, and low enough competition that you can attain the required level of traffic.

So if you want to learn how to make money with Google Adsense, follow a few fundamental rules. No matter what technique or mould you use for your Adsense business, be confident that your content is fresh , meaningful and updated to the visitor. Do the appropriate study to determine the worth of the ad fees and popularity of the subject area. Also keep testing different layouts to make sure you are monetizing your click rate.


eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger

Shakesville: Good <b>News</b>!

Good News! In August, Shaker Andy wrote a guest post about the campaign "directed at Stonewall, the UK's, and indeed Europe's, largest LGB lobbying organisation" to advocate for marriage equality. Andy just emailed to let me know the ...

World <b>news</b> coverage evaporating in the UK | openDemocracy

International news, in case you hadn't realised, is disappearing across the UK media. The trends are documented in 'Shrinking World' - an authoritative and compelling report on the demise of foreign news reporting in the UK, ...

Fox <b>News</b> Beats USA Network For Top Cable Network On Night After <b>...</b>

Fox News was the top cable network during prime time on Wednesday night, the day after the midterm election, ahead of USA Network's highly-rated NCIS re-runs. Bill O'Reilly had the most-watched show on all of cable, while Sean Hannity ...

eric seiger